Corporate Identity


Jan. 2021 - Apr. 2021


The Starlight Children’s Foundation Canada has a long legacy of supporting children and their family through their health journeys. This foundation inspires others to create change and to support children as they are in and out of hospitals through granting wishes and providing children with toys and care packages. Starlight aims to brighten the lives of children and families going through dark times. They are there to provide support, hope, light, positivity, and some fun for children. These core beliefs are the building blocks for the new Starlight corporate identity.


Since Starlight makes wishes come true and welcomes families with open arms, their new corporate identity successfully conveys this through the logo, fluid elements, colour palette, and typefaces.

Design Process

The first step in creating a new corporate identity for Starlight Children's Foundation of Canada was to fully understand the foundation and their mission as a non-profit organization. I created a research report in order to outline the organizations current identity and their desired position and marketing message. This allowed me to start thinking about a creative strategy based on their goals and core beliefs.

1st round of logo ideas

2nd round of logo ideas

3rd round of logo ideas


Refining the Logo & Fluid Elements

The Final Design

Corporate Stationary

corporate stationary2.png

Corporate Communications

ID Lanyard Mockup-new.jpg


Instagram Profile Page Mockup.jpg

Collateral Materials

Wide Billboard Mockup-3.jpg
Rollup Mockup (100 x 200).jpg
Rollup Mockup (100 x 200) - blue.jpg
Balloon Mockup.jpg
Balloon Mockup - white.jpg
Lanyard Mockup.jpg
Free Brand Folded T-Shirt Mockup PSD 201
Wrapped Gift Mockup.jpg
Pinch Lock Box Mockup.jpg