Starlight
Corporate Identity
Branding
Corporate Identity
Jan. 2021 - Apr. 2021
The Starlight Children’s Foundation Canada has a long legacy of supporting children and their family through their health journeys. This foundation inspires others to create change and to support children as they are in and out of hospitals through granting wishes and providing children with toys and care packages. Starlight aims to brighten the lives of children and families going through dark times. They are there to provide support, hope, light, positivity, and some fun for children. These core beliefs are the building blocks for the new Starlight corporate identity.
Since Starlight makes wishes come true and welcomes families with open arms, their new corporate identity successfully conveys this through the logo, fluid elements, colour palette, and typefaces.
Primary Colours
CMYK C: 0 M: 29 Y: 95 K: 0
RGB R: 255 G: 187 B: 36
Hex Code #FFBB24
Pantone 1235 C
CMYK C: 100 M: 96 Y: 15 K: 9
RGB R: 0 G: 29 B: 134
Hex Code #001D8B
Pantone Reflex Blue C
Secondary Colours
CMYK C: 33 M: 49 Y: 0 K: 0
RGB R: 197 G: 136 B: 255
Hex Code #C588FF
Pantone 2572 C
CMYK C: 62 M: 0 Y: 2 K: 0
RGB R: 22 G: 206 B: 249
Hex Code #16CEF9
Pantone 311 C
CMYK C: 68 M: 0 Y: 82 K: 0
RGB R: 51 G: 204 B: 102
Hex Code #33CC66
Pantone 7479 C
Fluid Elements
Design Process
The first step in creating a new corporate identity for Starlight Children's Foundation of Canada was to fully understand the foundation and their mission as a non-profit organization. I created a research report in order to outline the organizations current identity and their desired position and marketing message. This allowed me to start thinking about a creative strategy based on their goals and core beliefs.